To better understand the deeper,, more archetypal levels of emotional connections, Cascadia Marketing will often engage Storytellings™ Consulting.
StoryTellings™ is a qualitative research process using stories and a proprietary narrative analysis technique to help organizations discover the unconscious emotional motivations that drive consumer and employee behavior. It has been used successfully in many industries, including the automotive, financial services, not‐for‐profit, communications technology, packaged goods, real estate, and travel and hospitality industries. Clients include: The Ford Motor Company, TD Bank Financial Group, The Loyalty Group, Proctor and Gamble, Kimpton Hotels and Restaurants, Earls Restaurants, Mars Food, Great Canadian Gaming Corporation, the Adventure Travel Trade Association and Wildland Adventures.
The research uses analytic techniques borrowed from the disciplines of literary criticism, mythography, depth psychology, and educational research. Consumer stories about you are first “deconstructed” to identify the common patterns in the narratives. The goal is to discover the recurring themes and the broader patterns that go beyond the day-to-day routines of consumers and speak to the more fundamental experiences of the human condition—loyalty, kinship, commitment, appreciation, etc.
The words, pictures and stories needed for StoryTellings™ analysis can be collected through either in‐person sessions or through an on‐line platform. Both of these methodologies are described in detail on the StoryTellings™ Consultingsite.