Cascadia Marketing

Why Us

Everything we do is based on one fundamental belief – your product, your brand, your staff and the relationships you have with your customers is utterly unique and incredibly valuable. When customers trust you with their precious vacation time—usually accompanied by sky high expectations—every interaction, every touch point is a moment of truth that enhances or diminishes your brand. Customer engagement requires nothing less than total commitment from the entire company. We’re here to help. We provide general management, operations, marketing and branding services for tour operators and hospitality providers.

Core Services

  • Operations & general management
  • Brand story discovery & integration
  • Marketing planning
  • Sales channel development (travel agencies, wholesale tour operators, affinity-alumni travel)
  • Alliance & partnership development
  • Interim CEO, COO & GM staffing
  • Personnel recruitment 
  • Team building
  • New product & service development
  • Development for new build boutique lodges/camps in rural & wilderness destinations

Why Now

We believe upscale and experiential travel and hospitality is being radically re-shaped by not only the companies that exist to serve affluent travelers but by the very travelers these companies covet as customers. Many of these increasingly sophisticated, discerning, social media savvy travelers—from countries all around the globe—are redefining 21st century society and the core values underlying it. 

These travelers increasingly prioritize immersive, transformative and exclusive experiences over material possessions. In today’s highly digitized marketplace and the paradigm-changing sharing economy they demand transparent business practices and prices; they crave making meaningful connections with people, places and wildlife; and they seek not just healthy lifestyles but all-encompassing well-being.

Through the lens of this dynamic and evolving marketplace, it has never been more imperative—or more challenging—to become a brand for which there is no alternative. To do so means turning both your customers and employees into fierce, empowered advocates, recognizing that every interaction, every touch point is a moment of truth that enhances or diminishes your brand. And that our individual and collective stories and journeys—and the connections and bonds they create—are what matter most and which fuel our passion for transformative travel.

While global mega-brands offer good and often great products, we believe many of the world’s most transformative and inspiring experiences are created by smaller boutique travel & hospitality companies. We exist to help small to medium operators to discover and understand the core ‘DNA’ of their brands, build their businesses, develop new and existing sales channels, and ultimately increase their value and visibility.  


about the founder // mark campbell

As both a consultant and senior executive, I help specialty tour operators and boutique hospitality providers on their journey in building a meaningful, sustainable brand and company culture for which there is no acceptable alternative.

I have over 30 years of marketing, communications and general management experience. My background includes travel and hospitality, consumer packaged goods, and specialty retail. 

Prior to founding Cascadia Marketing & Consulting in 2009, I held senior management and CEO positions with Mountain Travel Sobek, Virtuoso, TCS Private Jet Expeditions, and Kimpton Hotels & Restaurants. My recent and past clients include Wildland Adventures, Habitat for Humanity, MIR Corp., Global Family Travels, Pure Adventures, Pure North Lodges & Camps, Wild Planet Adventures, Scot Mountain Holidays, and the Adventure Travel Trade Association (ATTA).  

During my tenure at Virtuoso, I was a member of the small team that created VAST (Virtuoso Active & Specialty Travel), a unique collection of preferred Virtuoso Partners who focus on adventure and active exploration, cultural experiences, wildlife encounters, specialized modes and styles of travel, as well as adhering to best practices in sustainability.

In 2006, I received the Leaders in Luxury award for the Tour Operator category at the Luxury Travel Expo. I am a member of the Adventure Travel Trade Association and has been a speaker/panelist at ATTA conferences and Virtuoso Travel Week conferences.

In the fall of 2012 I became part-owner and Chief Operating Officer of National Parks Revealed. From 2012 through end of 2017, NPR revenue increased by a factor of 9 and I built the NPR team from 5 to 15. NPR founder Marty Behr and I positioned the company for sale and effective Jan. 2017, NPR was rebranded as Revealed America and acquired by JG Worldwide.